Pureology Pure Volume Shampoo 266ml delivers body-boosting formulas that weightlessly elevate strands for a light, airy, full-bodied finish and extraordinary colour protection.

The Pure Volume System contains flexible volumisers, fortifying wheat protein and refreshing eucalyptus that lift hair, help stimulate the scalp and add shine. Ultra gentle cleansers remove volume-inhibiting buildup to infuse hair with fullness, while exclusive AntiFade Complex protects colour vibrancy. The signature aromatherapy is a blend of musk, amber, peach and jasmine.